Now, let's talk about packaging.
The Insider's Edge
Stop selling your skills... no one is interested.
Up till now, you've probably been trying to sell your proficiency in one skill or another.
Coding, copywriting, investment banking...
These are good, but why are they keeping you underpaid?
Most people can't concretely appreciate roles they've never been in.
So when you put a price on a raw skill (especially non-techy ones), they're bound to wonder why it's so high.
Let's say you are a business owner trying to make more profit.
If I came to you selling "coding" as a reason to hire me, with an N500,000 price tag, how would you feel?
You'd probably see me as another expensive liability.
But if I told you that I will increase your revenue by 20% by building a high-converting website which your customers love to use and share...
Suddenly, I'm not an expense anymore... I'm an investment.
Now you have something concrete to work with that actually matters to YOU.
Skills matter to the worker. Solutions matter to the employer.
So quit selling your skills and start selling your solutions.
Quick action for you today:
Rewrite your bio right now. Change it from "I do [Skill]" to "I help [specific client] achieve [desired result]." Reply to this email with your new version and Iβll give you my feedback.